One of the main focuses of innovations and digital transformation plans in corporations is Customer Intelligence. Companies need to understand their customer segments, behaviors, and journeys to be...
Author: Carlota Feliu
Hotels are continually generating data. The PMS, booking platforms, POS systems, WiFi technologies,... many systems participate in this continuous data generation. And despite it is obvious for all...
Author: Carlota Feliu
WiFi access used to be something you would begrudgingly purchase at great cost if you needed to get access to your email while you are at a hotel. Recent statistics from a survey conducted by Roomzzz
Author: Max Clarke
Due to the complicated nature of marketing and the sophisticated ways of the human brain perception, customers always display a certain range of emotions and behaviours when dealing with a brand. ...
Author: Anastasiia Zamiatina
Excellent customer service has become an invaluable source of competitive advantage. It helps turn a bad customer experience into a positive one, boosts customer satisfaction and stimulates word of...
Author: Julien Dallemand
In the era of the ‘always-connected’ digital consumer, embracing an omnichannel approach to customer service has become a top priority for any business. Customers expect to easily get in touch with...
Author: Julien Dallemand
Customer service standards are essential to all aspects of a business. They help to define a company’s obligations and what consumers can expect. ...
Author: Carlota Feliu
Forrester Research refers to the current moment as “The Age of the Customer”. As such, customer orientation is critical to a successful business model. Today, it is consumers, not companies that...
Author: Carlota Feliu
Customer service is the foundation of hospitality – and the hospitality industry knows better than any other the importance of good client relations. ...
Author: Carlota Feliu
Today, digital and physical environments are integrated. Within the travel industry, only an omnichannel customer experience strategy will do. ...
Author: Carlota Feliu