We live in a complex digital world full of data. There are multiple data sources such as e-commerce, mobile apps, B2B, industrial machines and sensors, WiFi, and people.
Running a business today is increasingly complex. There still are many Lost Opportunities and Operational Opportunities. Not everything is being stored and analyzed. Datumize recognizes that the Dark Data problem exists.
WHAT IS DARK DATA
Dark Data are those data that exist inside and outside your organization but you don’t have access to. As a result, those Dark Data are not used in decision making.
Data remains dark due to high cost, risk, and complexity of its acquisition. Up to 65% of overall company data might be dark and not usable. Dark Data is a great hidden value for companies that provides competitive advantages.
DARK DATA EXAMPLES
Datumize has created the world's first technology to specifically recover Dark Data and transform into relevant Enterprise information that supports better decisions.
In Travel, bookings are recorded, but availability queries are not. Real Demand is not understood and revenue is lost. We know real examples of Dark Data in industries like Logistics, Automotive, Retail, Government, and Industry.