Datumize Accelerates European Growth With Strategic Sales and Marketing Hire

Datumize Continues its European market expansion, today announcing 4 new senior sales and marketing hires, focused on building the company's offerings in key markets, such as Spain, UK, France, and Germany.

Leading the European team from Datumize Barcelona Head Office - Jordi Marti Sales Director says “January was a great month in terms of cementing our infrastructure, giving us a stable foundation to build on for the future. As our client portfolio grows, it is integral we grow at the same speed, allowing us to offer the same high level of commitment to our partners - helping them unlock their “Dark Data” for greater future success.


Joining the team are Adrian Hinrichsen and Pablo Lacruz, who will both contribute to the wider European and International sales efforts, respectively. Hinrichsen joins with a wealth of experience heading up his own brand company for 8 years, while recently consulting in Saudi Arabia and the UAE for the Leading Hoteliers in the Hotel Leisure industry. Experienced in International Sales and Marketing, E Commerce, brand development and startups. Hinrichsen says “ To Join Datumize at such an integral stage of their development and spending time with the CEO Nacho Lafuente, I am convinced that Datumize is leading the way with the “Dark Data” revolution.

Lacruz lead the exponential growth of 3 different start ups within the software and fintech industry. Graduated in Business Administration and Management in 'Universidad de Zaragoza' plus 2 years Master´s degree in Economics and Business Administration in Denmark at 'University of Southern Denmark' Lacruz says - “I am looking forward to working with such a young exciting company, on the fringes of innovation and technology, helping companies shape their future success”

The concept of Dark Data is relatively new for many of our clients who contact us, and our CEO and Founder “Nacho Lafuente” highlighted from a very early stage, the need for building a strong team of individuals, who are passionate about technology and long term client partnerships. Nacho Lafuente says “Our future success and growth will depend on the team we build from the very first day. I look for passion, commitment and dedication as the fundamental core values for anyone joining Datumize”

About Datumize

Datumize specialises in unlocking and capturing “Dark Data” for Global clients, who want to better understand their business and the huge amounts of data that flows through their systems. The DDC 1.2 seamlessly and non intrusively integrates with your current CRM and offers you real time Data Capture. This unique product can offer vital solutions to current business pains and offer real insight into data that is currently not being exposed and turned into profitable revenue.

written by Adrian Hinrichsen