Globalia wanted to better understand and service client requests through their web service network. To do so they needed to implement an advanced Dark Data software solution, that would provide real-time insight into hotel availability and demand.
One of Top-5 Hotel resorts mainly dedicated for offering vacational holidays in Spain does not know information regarding how guests / workers are moving around the hotel.
Vueling wanted to better understand the real demand capturing information from availability requests. Deploying Datumize Real Demand we helped them smoothly (without updating the current production systems) get knowledge about booking requests from any channel, offering the possibility for the airline to adjust current routes, identify new routes and use real demand information for Revenue Management
New market entrants, concepts and the multiplication of sales channels mean that now more than ever, hotel groups need a much more complete view of their rapidly evolving market.
- CLIENT Confidential
- YEAR 2017
- PROFILESpanish Hotel Group
- CHALLENGETo remain competitive, hotels need real-time insights from their full sales cycle across all channels, as well as those of their competitors. It is especially important to understand the entire customer journey, conversion ratio and overall effectiveness throughout the sales funnel.
- PRODUCTSDATUMIZE REAL DEMAND
- CATEGORY Hospitality , Leisure